Profile PictureArvid Kahl

The Embedded Entrepreneur

59 ratings

This product is part of The Bootstrapper's Bundle, where you can get all the tools needed to build your own legacy — at a significant discount.

How to Build an Audience-Driven Business

Too many businesses start with a big idea and ultimately fail because nobody wants to pay for their product. What are they missing? The Audience-Driven approach of an Embedded Entrepreneur.

If you want to find your future customers, discover how you can help them, and build an audience while growing your business, I invite you to become an Embedded Entrepreneur.

When you begin building your business with your future audience in mind, the guesswork ends. The Audience-Driven approach of an Embedded Entrepreneur is the path to a sustainable, customer-centric business.

In The Embedded Entrepreneur, you will learn:

  • Audience Discovery: who do you want to serve and empower?
  • Audience Exploration: where does your future audience hang out?
  • Problem Discovery: which critical problem does your prospective audience have that you can turn into a business?
  • Audience-Building: how can you leverage social media to build (with) your audience?

This is me, holding the very first print proof copy.

My name is Arvid Kahl and I'm a software engineer, entrepreneur, and writer who has been building (for) his audience successfully for years. I built a SaaS business to $55,000 Monthly Recurring Revenue with my partner Danielle Simpson. We sold the business for a life-changing amount of money within two years. I wrote the best-selling book Zero to Sold while building a loyal following of tens of thousands on Twitter.

The Embedded Entrepreneur is your practical guide to finding the right audience and building the product they need.


Table of Contents

Here is what you'll get from the book.


The book is available in Print (on Amazon) and as an eBook and an ePDF here on Gumroad. The eBook bundle contains an ePub and a MOBI file. The ePDF bundle contains two PDF files, one for mobile screens and another for computer screens.

🛠 The Embedded Entrepreneur's Toolkit

In addition to the book, I have created a Notion-based toolkit that contains spreadsheets, lists, and additional content that supplements the book. I have added several of my own research spreadsheets with my research data to this toolkit. 

This is a part of the Notion page you'll receive when you purchase both the book and the toolkit.

Here are a few things you'll find in there:

  • Audience Discovery Spreadsheet (+Arvid's version)
  • Bonus Practical Tips and Lists for the 5-Step Audience Discovery Guide
  • Problem Discovery Tracking Sheet (+Arvid's version)
  • Audience Audition Influencer Tracking Sheet (+Arvid's version)
  • Weekly Audience-Building Schedule Checklist
  • Problem Frequency Tracking Sheet
  • Opportunity Resource Tracking Sheet
  • Competition Tracking Sheet


Is there a print version of the book?

Absolutely. You can find a link to your Amazon store of choice on the book's website.

Is there an audiobook version of the book?

Indeed, there is. It's right here on Gumroad.

You said there's Purchasing Power Parity Pricing, right?

Yes! You'll find the coupons for that on the landing page at A bar will pop up on top of the screen after a few seconds, providing you with a coupon code depending on your location. Here's how PPPP works.

Is the toolkit part of the book? Can I read the book without it?

The toolkit is an additional product for those who want to use the same spreadsheets that I used in the past. It's not part of the book, and you can read the book without purchasing the toolkit. It just makes things a bit easier once you start your entrepreneurial journey.

I already own the book and I want the toolkit. What do I do?

Get the "Just the Toolkit" option.

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The Embedded Entrepreneur

59 ratings
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